“Your input to structure and narrative was excellent. We have remained faithful to those amendments and suggested improvements from you. What would have normally taken us days took us 40 minutes to get something we were both happy with. Thanks a million.”
- Steve Gallagher, co-founder and co-director, Block9 concept design.
When it comes to the written material I produce for organisations and businesses to ensure their products and services capture the attention of target audiences, I create copy which is hardworking, honest and able to sharply convey a message.
Let me break that down for you.
My goal is to provide copy to:
Convey the message:
I will talk to you about what you need until we have captured the essence of your message, style, tone and information about your product or service.
Work hard:
I write robust copy that will work hard ‘behind the scenes’ to do the job for you.
This means that text is always succinct - no more and no less words than absolutely necessary to encapsulate the facts and the tone of voice. Every word counts.
Be direct and honest:
I’ll craft copy for you that does “what it says on the tin,” but keeps on engaging readers until the end. Importantly, I don’t trot out the same old hackneyed phrases and jargon that some companies seem to prefer and I find thorough research on your company and product or service helps a lot!
I also provide a copy editing and copy ‘refreshing’ services for online and offline communication materials.
I provide lively and succinct copywriting and copy ‘refreshing’ for:
corporate case studies
blogs*
social networking sites
e-learning/corporate video scripts
reports
brochures
press releases
trends/research reports
‘bylined’ articles for senior staff
all PR materials
* I can also set up and maintain blogs on your behalf: please contact me to discuss
Clients include:
Amadeus IT Group, global travel technology
Nokia Siemens Networks global telecommunications
Accenture global IT consultancy and outsourcing
BT global telecommunications
Epoch PR, communications and forecasting
Headstar, publishing, events and think tank
Enterprise Events, professional networking events
It’s Open, social media consultancy
Deal Autos, online vehicles marketplace
Compila, web hosting
Block9, stage and concept design
I always:
1. talk through clients’ needs (target audience, required tone of voice) throughout the entire process until they are 100% happy with the result
2. come up with copy that is fresh and compelling
3. submit work to deadline
