I write for organisations and businesses to ensure their products and services capture the attention of target audiences, creating copy which is hardworking, honest and able to sharply convey a message.
Let me break that down for you.
My goal is to provide copy to:
I will talk to you about what you need until we have captured the essence of your message, style, tone and information about your product or service.
Every word I write is shaped by target audiences, so I make it my business to get to know the ins and outs of the potential reader. How do I do this? By asking lots of questions of my client. If you don’t understand the organisation you work for, how can you communicate its story?
I write robust copy that will work hard ‘behind the scenes’ to do the job for you.
This means that text is always succinct – no more and no less words than absolutely necessary to encapsulate the facts and the tone of voice. Every word counts.
I’ll craft copy for you that does “what it says on the tin,” but keeps on engaging readers until the end. Importantly, I don’t trot out the same old hackneyed phrases and jargon that some companies prefer and I find thorough research on your company and product or service helps a lot!
I also provide a copy editing and copy ‘refreshing’ services for online and offline communication materials. Please get in touch if you have a document that needs editing.
corporate case studies
social networking sites
e-learning/corporate video scripts
‘bylined’ articles for senior staff
all PR materials
Department for Communities and Local Government, Local Digital campaign
Amadeus IT Group, global travel technology
Nokia Siemens Networks global telecommunications
Accenture global IT consultancy and outsourcing
BT global telecommunications
Kwittken London (was Epoch PR), communications and forecasting
Gemalto global IT security firm
Headstar, publishing, events and think tank
Block9, stage and concept design
Unison, trade union
1. talk through clients’ needs (target audience, required tone of voice) throughout the entire process until they are
100% happy with the result
2. come up with copy that is fresh and compelling
3. submit work to deadline